This was Salesforce’s largest-ever out-of-home campaign for the recruitment marketing team. It ran in support of a major Account Executive hiring initiative championed by Marc Benioff. A significant number of the new hires would be tasked with selling Agentforce so it only made sense for the creative direction to follow suit. The campaign launched across five key hiring markets: Chicago, San Francisco, Atlanta, Toronto, and Dublin. Placements dominated everything from high-visibility spots like Toronto’s Dundas Square to digital kiosks, transit screens, and elevator ads inside competitors’ own office buildings.

As always, the turnaround had to be quick yet the result needed to be bold and unmissable. The team translated Salesforce’s AI-forward brand into a physical, city-scale recruiting statement. And it drove real results: Careers site traffic rose 20% off the back of the OOH and accompanying social push.