Afrotech Conference
AFROTECH™ is the largest series of multicultural tech experiences in the U.S., bringing together engineers, venture capitalists, recruiters, technologists, and culture enthusiasts from all over the world. It is the definitive conference that brings leaders in technology and business together to exchange ideas and build a strong Black tech community. Salesforce attends every year to tap directly into this concentrated, high-caliber pool of talent as part of its broader commitment to a diverse recruiting pipeline. Their consistent presence and culturally relevant activations build genuine relationships that extend well beyond the event itself.
Senior Art Director
Employer Brand Creative
Salesforce + Sparks
The Sky’s the Limit
Afrotech 2023 | Austin, TX
Our creative theme in 2023, the sky’s the limit, cast Salesforce as a place where career growth truly has no ceiling. It also carried extra weight as a lyrical hook for attendees, as 2023 marked hip hop’s 50th anniversary. To bring this to life, we used AI-generated images of starry night skies combined with cloud motifs to convey a feeling of possibility while grounding the visual concept in familiar brand territory. This carried through in the spatial design of the booth, where a halo banner introduced attendees to the starry visuals while helping them navigate to the space from across the floor. Upon arrival, attendees could enjoy 1:1 recruiter conversations at one of the many high-top tables, turning the theme into a concrete next career step. Finally, a professional headshot activation gave attendees a tool to enhance their own profiles, while creating an ongoing touchpoint for Salesforce to continue the relationship through its Talent Community.
Build the Future of AI with Us
Afrotech 2024 | Houston, TX
When we returned in 2024, we landed on a more inclusive theme. This time inviting attendees to join us in creating an AI future. The exciting AI frontier was represented in our event identity as aurora borealis, which was also synonymous with our Agentforce product marketing at the time. This enabled our theme and product messaging to tell a more cohesive story while our booth helped make that future a reality. The meandering pathway that bisected our booth space led attendees to recruiting stations tailored to roles specific to their needs from sales to customer success. Giving attendees the opportunity to explore what building an AI future with us is all about.
When we returned in 2024, we landed on a more inclusive theme, inviting attendees to join us in building an AI future. This new AI frontier was represented in our event identity through an aurora borealis motif, which was also synonymous with our Agentforce product marketing at the time. The visual connection enabled our theme and product messaging to tell a more cohesive story. And the booth with its meandering pathway helped make that future feel real by leading attendees to recruiting stations tailored to their specific interests. Thus giving them the opportunity to explore what building an AI future with us is all about.
Create an Agentic Future for All
Afrotech 2025 | Houston, TX
Our 2025 creative theme framed the agentic era as something attendees actively build, not wait for. The narrative tied this concept directly to Salesforce’s broader “Future of Work is Human…” platform, positioning the company at the forefront of the agentic transformation while grounding it in Salesforce’s longstanding commitment to equality.
The event identity for 2025 relied on a more simplified visual language that let our message, and our employees, really shine. Four-pointed stars acted as clear identifiers of the agentic future, while Astro, the brand’s primary mascot, helped reinforce the messaging throughout. The traditional booth space was replaced by a social lounge, creating room for attendees to network, recharge, and connect with recruiters in a more welcoming, less frenetic environment.
