AIGA partnered with Nonprofit VOTE and the National Endowment for the Arts (NEA) to help get out the vote during the 2018 midterm elections. Their two-pronged approach relied on 1) a social media campaign to encourage first-time voters to cast their ballots and 2) AIGA chapters to partner with non-profits to further engage their local citizens. Working alongside Laetitia Wolff, I established the submission guidelines and branding that were ultimately put on display in Times Square as well as the field guide that would be used during the 2nd phase of their initiative. A summary of these efforts can be found in this impact report.
