The prestigious Koa Club at Salesforce is for tenured employees only. They’re essentially royalty and so we needed to pull out the white gloves when asked to refresh their logo and overall look and feel. They need to be a part of the Salesforce Ohana, but still feel like a cut above. So we leaned into a more minimalist approach. Focusing on low-contrast typography and subtle line-art to pay homage to their previous logo while future proofing the mark for at least a few more years.