At Salesforce, Bring Your Kids to Work Day was re-imagined into a week-long virtual summer camp for employees and their kids. The goal: to provide kids an experience they’ve been deprived all summer – camp! And working parents would get a much needed break from acting as the single source of entertainment for their little ones. While its hard to compete with the real deal, we did our best to incorporate that same sense of adventure and excitement in our branding. We created not only an identity, but an entire choose-your-own-adventure system complete with print-at-home badges, coloring books, trail maps, avatars and more.