Trailblazing Women Summit
Trailblazing Women Summit is Salesforce’s global professional development event uniting top women leaders from Salesforce and across industries. Now in its sixth year and having made stops in cities including London, Dublin, Tokyo, Hyderabad, and Bengaluru. The event programming focuses on topics that help prepare participants for the agentic future such as demystifying AI and breaking barriers.
Senior Art Director
Employer Brand Creative
Salesforce
Become an Agentblazer of Change
Trailblazing Women 2026 | Salesforce Tower Tokyo + Hyderabad
For 2026, the Trailblazing Women Summit’s creative direction evolved rather than reinvented. It built directly on last year’s foundation while pushing the art direction into a more tactile, three-dimensional look and feel. Where last year leaned on flatter, more illustrative treatments, this year’s added dimension, most visibly through 3D icons, gives the program a newfound sense of depth and progression. Ultimately, the evolution from 2025 feels tangible rather than just a palette refresh.
The messaging also shifted in a small, but deliberate way: “agent” became “Agentblazer,” a change made to draw a clear line between human agency and AI agents as agentic AI becomes more central to the conversation. It’s a subtle wording fix with real intent behind it.
This year marked the first time Trailblazing Women Summit was held in tandem with LEAD – Salesforce’s executive development program for women leaders, focused on building executive presence, AI fluency, and strategic career growth. Giving us the unique opportunity establish a cohesive identity for both an internal and external facing summit.
Be an Agent of Change
Trailblazing Women 2025 | Salesforce Tower Tokyo
Under the theme “Be an Agent of Change,” participants in 2025 explored critical topics shaping our future from demystifying AI and sharing career insights to strategies for breaking barriers. Choosing the Ohana Floor at Salesforce Tower Tokyo was an obvious choice. With sweeping views of the emperor’s palace, attendees were positioned above a symbol of centuries of tradition and hierarchy. Breaking barriers became more than just a talking point. Women and allies rose above old boundaries to experience a new agentic future. The visual identity carried that through with chrysanthemum motifs, Japan’s imperial flower, reclaimed as a symbol of blossoming transformation – connecting the palace view outside the window to the agentic future coming to life inside the room.
Igniting Innovation
Trailblazing Women 2024 | Salesforce Tower Dublin
The creative theme for the first-ever Dublin edition of the Trailblazing Women Summit centered on metamorphosis. In particular, the idea that innovation drives transformation. Our key visual placed a butterfly soaring over a cloud-filled sky, set above a blossoming landscape. The choice of venue made the metaphor even more fitting: butterflies are already installed in the lobby of Salesforce Tower Dublin, which serves as a global onboarding hub for new employees. Hosting the summit there meant the metamorphosis theme wasn’t just a graphic motif layered on top of the event — it echoed an image already woven into the building’s identity. That gave the theme a sense of place and authenticity that would’ve been harder to achieve elsewhere.
